The world is rapidly shifting to a more digital world. Every industry is being affected by the emergence of artificial intelligence and machine learning. Mobile app development is no exception to these trends. AI has been used in mobile app development for a while now, but many people still don’t know how it can be applied to their app or what changes it will bring about.
In this article, we will discuss how AI impacts mobile app development and how it can help users address common problems in their apps. Read on to find out!
User Engagement
Because of a lack of user engagement, the majority of app developers have had to taste bitter failure. So, every Mobile App Development Company in Bangalore has now started using AI for addressing and analyzing the user’s behavior.
It helps to determine what is bringing the most engagement to your app from a user. You can also figure out the changes required to increase users’ engagement. Thanks to AI for this, not only do the developers benefit from it, but the consumer also gets a super quality product to use.
Data-Driven Decision Making
- Data is the most essential element for any business or app development company. At the same time, it is important for driving artificial intelligence technology too.
- It can analyze huge amounts of data at a single point in time, which no human can. Consequently, mobile app developers find it easier to draw conclusions from data with the power of AI.
- Suppose you want to check what features your users are loving or hating in your app. For that, you can go through their feedback and use an AI-powered software to summarize all the responses at once. No need for any human to read all the feedback then.
- This way, you can make better decisions and provide a better product to the targeted audience.
Context-Based User Experience
- Customized mobile applications are entirely becoming user-centric with the use of artificial intelligence.
- For instance, a mobile device can access your location but has zero effect on the user experience.
- If you are traveling in a city and looking to spend most of the time outside, then a mobile AI app can warn you about the changing weather. In other words, AI helps in generating user-centric messages and recommendations.
- Apart from that, have you observed retail shopping sites recommending a product of your interest? They are able to do so by tracking your activities using AI algorithms and machine learning. What they do is track the customer data based on their purchases and demographics.
- Moreover, they use chatbots to deliver a personalized experience to their customers. Chatbots use natural language processing to recommend products to users and address customer queries.
App Security
- Mobile apps are always the target of cybercriminals. They intend to gain access to users’ data and use it for malicious purposes.
- However, with the implementation of AI, an app development company can boost the security of its app.
- Together, AI and machine learning can work together to minimize the security risks and also prevent the data from getting leaked. This is because they come with unbreakable security algorithms that operate depending on user behavior or data storage patterns.
- In case anyone tries to steal the data or hack an app, the user will be notified. As a result, they can feel safe because of this high level of security.
Facial Recognition
- Nowadays, there are endless apps that have face recognition features. But how has it become possible?
- All thanks to the AI-enabled application, which has empowered mobile users with a facial recognition system.
Even an android app development company or an iOS app development company has started using it in their apps like camera applications, social media applications, and so on.
Facial recognition features add an extra layer of security to your mobile devices. It serves as an identification code for unlocking your smartphone or an app.
Voice Assistant
The emergency voice assistant feature in today’s smartphone applications has facilitated the lives of users. It is shaping their experience to a different level with the support of voice assistant features. We are seeing a rapid rise of such apps in the marketplace.
For differently abled people, voice assistants are the only way to interact with their mobile devices. Hence, AI is playing a crucial role in enabling people to communicate and stay connected with others with voice assistance. It is getting additional support from this contextual input and more.
AI-Based Translation
Most translation apps demand an internet connection, but the new generation of translation apps will not need it anymore.
They will come enabled with AI so you can translate from one language to another. And for that, there will be no need for internet connectivity. The translation process will become less cumbersome, which can be a huge benefit to companies that deal with multi-demographic translation.
Automation
Humans have a lot of potential, but they also have some certain limitations. On the other hand, technology is powerful enough to do more than humans without getting tired. They can do fast calculations and simplify a lot of tasks.
This is what AI is doing today in our lives. It automates many of your daily tasks, like calling someone on your phone simply by using Google Assistant or playing music on Alexa. Do you have to type anything anymore for such tasks? AI-enabled voice assistant solutions take care of that.
Final Thoughts
Artificial intelligence (AI) is taking the world by storm. The technology is prevalent in many sectors, including mobile app development.
It is the new frontier in mobile app development. In the coming years, AI will play a huge part in the way that apps are designed, developed, and delivered to consumers.
AI has been around for decades, but it has only recently started to become accessible to the masses through mobile apps.
