By Admin Sankranthiki Vasthunam, the blockbuster Telugu film starring Venkatesh Daggubati, is all set for its highly anticipated OTT release after a record-breaking theatrical run. Here’s a comprehensive look at the film’s digital debut, its unique release strategy, and what makes it a must-watch for families and fans of Telugu cinema.
Theatrical Success and Storyline
Released on January 14, 2025, during the Sankranti festival, Sankranthiki Vasthunam quickly emerged as one of the biggest hits of the season, grossing over ₹300 crore worldwide. Directed by Anil Ravipudi, the film is a delightful blend of comedy, action, and drama. The story revolves around YD Raju (Venkatesh Daggubati), a retired police officer living a peaceful life with his wife Bhagyalakshmi (Aishwarya Rajesh). Their routine is upended when Raju’s ex-girlfriend, ACP Meenakshi (Meenakshi Chaudhary), seeks his help to solve a high-profile kidnapping case. The ensuing investigation leads to a series of comedic and action-packed events, especially as Bhagyalakshmi insists on joining Raju to keep an eye on his interactions with Meenakshi.
OTT Release Date and Platform
After its phenomenal box office run, Sankranthiki Vasthunam is set for a grand digital premiere:
- OTT Release Date: March 1, 2025
- OTT Platform: ZEE5 (also available via OTTplay Premium)
- Streaming Time: From 6 PM IST
- Languages: Telugu, Tamil, Kannada, Malayalam, and Hindi
This multi-language release ensures the film reaches a wider audience across India and beyond.
Unique Dual Premiere Strategy
In a first for Telugu cinema, Sankranthiki Vasthunam will have a simultaneous world television and OTT premiere. The film will air on Zee Telugu and begin streaming on ZEE5 at the same time-6 PM on March 1, 2025. This innovative approach is designed to maximize viewership by catering to both traditional TV audiences and the growing digital streaming segment.
Why the OTT Release Is Special
- Family Entertainment: The film’s blend of humor, action, and emotional moments makes it ideal for family viewing, a rarity among recent Telugu releases that often focus on high-octane action or intense drama.
- Star Power: Venkatesh Daggubati’s charismatic performance, supported by Aishwarya Rajesh and Meenakshi Chaudhary, adds depth and relatability to the story.
- Director-Actor Collaboration: This marks the third successful collaboration between Venkatesh and director Anil Ravipudi, following the hits F2 and F3.
- Record-Breaking Run: With over ₹300 crore in global box office collections, the film has set new benchmarks for regional cinema.
How to Watch
Subscribers can stream Sankranthiki Vasthunam on ZEE5 or via OTTplay Premium starting March 1, 2025, at 6 PM IST. The film will be available in five languages, making it accessible to a diverse audience.
Conclusion
Sankranthiki Vasthunam’s OTT release is more than just a digital premiere-it’s a celebration of Telugu cinema’s ability to entertain, innovate, and unite audiences. Mark your calendars for March 1, 2025, and get ready to enjoy this family entertainer from the comfort of your home.