Can you work at your own pace and have a keen interest and understanding of social media marketing? Freelance social media marketing roles can be a game-changing opportunity for you. But how do you freelance social media marketing? This question must come to your head.
In this article, we have discussed everything you need to know about freelance social media marketing, including how to start, find clients, deliver successful results, and tips to acquire success as a freelance social media marketer.
How to Get Started
#1. Choose your niche
The most important step towards acquiring the social media field is to figure out which niche you’re passionate about the most or have a better understanding of. Your niche can be anything from finance, beauty, fashion, food to travel.
#2. Build your portfolio
To make your client believe in you and your skills. You must have something to showcase. So, make a strong portfolio of your social media work that must focus on various social media skills, like copywriting, analytical studies, designing, success rate, etc.
#3. Set your rates
Quoting the price for your freelance social media role can be tricky. If you quote low, you might not make a profit. If you mention a premium price, you might be unable to convert the client. So, while setting your price, consider your experience, skills, workload, client’s budget, etc.
#4. Market yourself
You must market yourself to get clients and start your freelance social media journey. For marketing, you can take the help of your own social media channels, ask your network to give references and invest in paid social media advertisements to reach your potential clients.
How to Find Clients
#1. Reach out to potential clients directly
The best way to find clients for social media marketing is to contact them directly. You can use Linkedin to approach business owners and small enterprises to strategise their social media activities.
#2. Use freelance marketplaces
There are multiple freelance marketplaces. You can register yourself there and find the clients. Some good freelance marketplaces are People per Hour, Truelancer, Upwork, etc.
#3. Network with other freelancers and business owners
Networking is the best way to grow as a freelancer. Build a relationship with other freelancers and business owners. It will help you find referral clients that hold high conversion rates.
How to Deliver Successful Results to Your Clients
When you acquire a client, delivering them the appreciable result is a crucial part of your freelance journey. Your success results will only help you get new clients, increase market values, and establish your freelance social media marketing career.
#1. Start by understanding your client’s goals
To deliver success, first and foremost, you must understand your client’s expectations from social media marketing. Whether they are required to increase followers on social media, divert social media traffic to their website, increase engagement rate, or boost sales. Once you get clarity about the social media marketing aims, you can create a strategy focused on achieving that goal.
#2. Create high-quality content
Undoubtedly, content is the king of social media marketing. Creating high-quality social media content can convey the client’s message correctly, reach the right audience, increase engagement, add brand value, and contribute towards boosting sales. So, as a freelance social media marketer, you must create high-quality content for your client’s social media management.
#3. Use the right social media platforms
As a social media expert, you must know how to distinguish between different social media platforms and choose the right one for your content. For instance, suppose you have a jewellery brand and you have created a short video in a 9:16 ratio. The right place to post is Instagram reel, Facebook reel, and YouTube shorts, not other platforms like Linkedin or Pinterest.
#4. Interact with your audience
Another crucial step to delivering results as a Social Media Marketer (SMM) is to interact with the audience who gives feedback in the comment section and reshare your post or story. Interact with the audience to increase engagement and answer their queries. In addition, if you have organised any social media campaign or context, be responsible for interacting with the audience.
#5. Track your results
Analysing the result is essential; it helps you learn about the success of your social media campaigns. Whether you’re towards achieving the goal, targeting the right audience, and how significant change you have brought for the client’s social media profile can only be analysed if you track the results.
Tips for Success
Now that you know how to start a freelance journey, approach clients, and deliver results to stay consistent in the market, we have shared some tips here.
#1. Be organised and efficient
Since, as a freelancer, you can get multiple clients simultaneously, it’s essential to stay organised and efficient. You can use any reliable social media management tool to organise your clients and repetitive social media tasks like post scheduling, keyword research, etc., and increase efficiency.
#2. Be proactive
To create a successful freelance SMM career, it is vital to be proactive. Your proactive nature will help you deliver work on time and make you one of the best freelance social media managers.
#3. Be responsive
Being responsive to your client also adds value to your profile. So, you must stay attentive to any happenings and respond quickly and smartly.
#4. Be professional
The most crucial skill you need to develop as a freelance social media manager is professionalism. Deal with your clients professionally. Submit the work report, invoices, and documents in a suitable format.
The Bottom Line
Social media is one of the most demanded fields nowadays. You can start a freelance journey with little experience and a great portfolio.
However, to build your career as a Freelance Social media marketing professional, you must have acquired some primary and basic social media skills like copywriting, project management, designing, social media management, etc.