In bakeries, cafes, and patisseries, visual presentation is key to influencing customer decisions. Purchases are often made within seconds, based on what customers see first. Pairing countertop cake display cabinets with strut cards is an effective way to showcase products, highlight special offers, and boost sales. Countertop displays keep cakes organised and visible, making browsing easy while maintaining professionalism and cleanliness. Strut cards provide essential information, including product names, key ingredients, pricing, and promotions.
Together, these tools create an engaging, attractive counter display that draws attention, encourages purchases, and enhances the overall customer experience.
The Importance of Visual Displays in Food Retail
Visual merchandising is key to creating an inviting and memorable customer experience. Well-presented cakes increase perceived quality, stimulate appetite, and encourage impulse purchases. A countertop cake display cabinet ensures that your products are organised and prominently featured, allowing customers to see the variety and freshness on offer.
Effective displays can also help reduce decision fatigue. When items are arranged neatly and presented clearly, customers are more likely to make a purchase. For example, a well-laid-out display at eye level can capture attention and lead to higher sales than a cluttered or hidden counter.
| Display Type | Sales Increase |
| Organised Countertop Display | 35% |
| Unarranged Open Counter | 10% |
This table demonstrates how investing in it can significantly impact revenue and customer engagement.
Disclaimer: Sales figures are illustrative and may vary depending on location and customer traffic.
Image Source: Foamex Printing Company
Using Strut Cards to Boost Promotions
Strut cards are freestanding promotional signs that can be placed next to individual cakes or product sections. They are small but impactful tools that inform, persuade, and guide customers in their purchase decisions.
The benefits include:
- Highlighting specific flavours or ingredients, especially those that are seasonal or unique
- Clarifying prices to reduce uncertainty and encourage buying
- Reinforcing branding through consistent design and messaging
| Strut Card Feature | Purpose | Example Use |
| Product Name | Identification | Chocolate Fudge Cake |
| Key Ingredients | Allergens / Appeal | Gluten-Free, Fresh Cream |
| Price & Offer | Encourage purchase | £3.50 / Buy 2 Get 1 Free |
| Brand Logo / Design | Reinforce brand | Bakery logo and colours |
By using strut card alongside cake display cabinets, bakeries can present a professional and engaging display while simultaneously providing information that encourages purchase.
Design and Placement Tips
Design and placement are essential for maximising the impact of countertop cake display cabinets and display card. A neat, visually appealing setup draws attention, communicates quality, and guides customers naturally to products.
Tips for effective pairing:
- Position strut cards at eye level or slightly forward for visibility
- Use contrasting colours and clear fonts for easy reading
- Keep the display consistent with the bakery’s branding
- Avoid clutter, giving each cake and message space to stand out
- Place displays where they attract attention without obstructing customer flow
Proper design and placement ensure products are showcased effectively, encouraging engagement and purchases.
Image Source: Foamex Printing Company
Optimising for Impulse Purchases
Impulse purchases are an important source of revenue in bakeries. Strategic positioning of display cabinets and display card can encourage customers to make unplanned buys, turning casual browsing into immediate sales.
Key strategies include:
- Positioning displays near high-traffic areas or the checkout counter to capture attention before purchase
- Rotating cakes and strut cards regularly to reflect seasonal promotions, new flavours, or limited-edition products
- Using vibrant and appealing graphics on display cards to highlight offers
- Grouping complementary products together, such as pairing cakes with pastries or beverages, to encourage additional purchases
- Keeping the display visually organised, ensuring that cakes and promotional information are easy to see and enticing
- Updating cards messaging to draw attention to bestsellers or time-limited deals, creating a sense of urgency
These strategies make the countertop display both eye-catching and persuasive, increasing the likelihood of spontaneous purchases while enhancing the overall customer experience.
Hygiene and Product Safety
Hygiene is a critical consideration in any bakery display. Countertop cake display cabinets protect cakes from contamination, dust, and handling while keeping them visible to customers. Regular cleaning and maintenance ensure the display remains attractive and the products fresh.
Suggested table comparing different layout approaches for visibility and accessibility:
| Layout Type | Visibility | Ease of Access | Ideal Use |
| Standard Layout | High | Easy | Signature cakes |
| Promotional Layout | High | Easy | Special offers or new products |
Maintaining hygiene and clear visibility enhances customer confidence and reinforces the professional image of the bakery.
Enhancing Brand Perception
Professional displays with clear display card messaging elevate the perceived quality of products. Customers are more likely to remember bakeries that present cakes neatly with engaging information, encouraging repeat visits and word-of-mouth recommendations.
Consistency is key. Using cohesive colours, logos, and design elements across countertop cake display cabinets, strut cards, and packaging reinforces brand recognition. A pie chart could illustrate how customers recall brands with cohesive in-store displays versus inconsistent presentation, showing the value of investing in visual merchandising.
Practical Tips for Bakery Owners
To make the most of cake display cabinets and display cards:
- Keep displays clean, organised, and visually appealing at all times to maintain a professional appearance
- Update display cards regularly to feature seasonal products, new cakes, or special promotions, keeping the offering fresh and enticing
- Ensure that all text and graphics on display cards are clear, legible, and easy to understand for customers
- Position displays where they are easily accessible, allowing customers to browse comfortably without creating congestion
- Pay attention to the overall arrangement and presentation, as small details can significantly enhance customer experience, encourage impulse purchases, and strengthen the bakery’s brand image
Properly managed displays and display cards can turn your counter into a powerful sales and marketing tool.
Conclusion
Pairing countertop cake display cabinets with strut cards is a simple yet effective way to increase visibility, attract attention, and drive sales. Well-presented cakes with clear promotional messaging create a professional and engaging experience that encourages purchases and builds brand loyalty. For bakery owners looking to enhance their displays and maximise sales, investing in quality is essential. For high-quality, professional solutions, Foamex Printing Company can provide customised options that make your products stand out and leave a lasting impression on customers.
