Facebook has become one of the most popular social networking platforms and as a marketer, you can’t ignore it. But with the recent algorithm changes, organic reach on Facebook has decreased significantly for businesses. If you’re planning to increase your organic reach on Facebook, here are 10 proven tips that will help you out. Whether you do it yourself or opt for social media marketing services, these tips will help you out:
Publish Relevant and Engaging Content
The first and most important thing you need to do is to publish relevant and engaging content on your page. Your content should be interesting enough to get people to like, comment, and share it. With the growing competition online, it’s important that you create content that’s unique and original.
Use Visual Content
Another great way to increase your organic reach on Facebook is to use visual content. People are more likely to engage with images, videos, and infographics than they are with text-based content. So make sure you include a mix of all three in your posts. One thing you need to keep in mind is that the graphics should be easy to understand and visually appealing.
Go Live Often
One of the best ways to reach more people organically on Facebook is to go live often. When you go live, your followers will get a notification and they’re more likely to tune in and watch your broadcast. You can use Facebook Live to give your followers a behind-the-scenes look at your business, host interviews, or even do a Q&A session.
Make Use of Facebook Groups
Another great way to increase your organic reach is to make use of Facebook groups. There are numerous groups for businesses and you can join the ones that are relevant to your industry. Once you’re a member of these groups, you can share your content and engage with other members. This is a great way to get more eyes on your content and increase your reach.
Run Facebook Ads
While organic reach is declining, you can still use Facebook ads to reach your target audience. When you run ads, you have the option to target people based on their interests, demographics, and even behaviors. This ensures that your ad reaches the right people and you’re able to achieve your marketing goals.
Engage with Your Audience
Another way to reach more people organically on Facebook is to engage with your audience. When you comment on, like, and share other people’s posts, they’re more likely to do the same for you. This is a great way to get more exposure for your page and increase your organic reach.
If you want to keep your followers engaged, it’s important that you post regularly. This doesn’t mean that you need to post every hour, but you should at least post once or twice a day. You can use a tool like Hootsuite to help you schedule your posts in advance.
When you use hashtags, you’re more likely to reach people who are not following you. So make sure you use relevant and popular hashtags in your posts. This will help you reach a wider audience and increase your organic reach. Moreover, do some research on which hashtags are being used more often in your industry.
Run Contests and Giveaways
People love freebies and if you run a contest or giveaway, you’re likely to get more engagement on your posts. This is a great way to increase your organic reach and get more people to like, comment, and share your content. Just make sure you promote your contest or giveaway properly so that more people can see it. It’s among the most effective ways that social media marketing services companies also follow.
Do competitor research:
Competitor research is also a great way to improve your organic reach on Facebook. See what kind of content your competitors are posting and try to come up with something better. This will help you stand out from the crowd and increase your organic reach. Along with this, keep updating and refining your Facebook strategies so that you can stay ahead of the competition.
By following these tips, you can definitely increase your organic reach on Facebook. Just make sure you’re posting quality content and engaging with your audience regularly. Once you start generating organic reach on Facebook, you’ll see a positive impact on your business. If you don’t have an in-house marketing team, it’s better to opt for social media marketing services. These services will help you with all your social media marketing needs and ensure that you’re able to achieve your goals. Over a period of time, you should see a significant increase in your organic reach as well as engagement on Facebook.